Taking on a project that already has 35 years of talent associated with it is always daunting, but some things are hard to pass over, as was the case with ‘DROKK -Music inspired by Mega-City One’.
I first heard the demo’s some time ago and they were sounding the right side of edgy then and beginning to tick all the right boxes; Making music for non-existant movies has become quite fashionable of late, but what was different about this one was its creators were old-skool readers of 2000ad and, taking into account that respect for the writers and artists over the years, had a genuine motivation for making it uncompromisingly just-so. I would approach the design in much the same way, I would not (and largely could not) compete with the artists that have brought mega-city one to life for the past three-and-a-half decades, the sleeve design had to be independent of all that and stand on its own, for better or worse. I wanted to make a sleeve/formats that wouldn’t look out of place within the Mega-Cities themselves, gritty and monochromatic. Early on we (Geoff, Ben and I) met with 2000ad/Rebellion and our work could not have been more positively received, their approval meant a lot to us and from then on it was full steam ahead. Several formats were undertaken (as seen in portfolio section) – Bunker (above), Visor, LP and Mega-Edition – all various shapes and sizes but with an overall utilitarian and minimal aesthetic throughout. Cover logotype was painted and tracks/names chassis-stamped, all textures from the surfaces of Civil Waste Disposal vehicles, crude but apposite.
Do your ears a favour - http://invada.co.uk/drokk
